According to information from the Plant Protection Department (Ministry of Agriculture and Rural Development), Vietnam and the United States are negotiating on phytosanitary measures for fresh passion fruit.
It is expected that after this process is completed, Vietnam will have more passion fruit products exported to the US market in 2025.
In 2023, our country's passion fruit export turnover will reach more than 222 million USD. Illustrative photo
Mr. Nguyen Quang Hieu, Deputy Director of the Department of Plant Protection (Ministry of Agriculture and Rural Development) said: "It takes us an average of 3-5 years to assess the opening of the market for a product. For products with technical requirements, the time required is longer, for example, to be able to grow impressively like today, it took a lot of time to open the market. Since 2016, 2017, we have built a technical profile and gone through many steps and many negotiations to get the results like today".
Our country's passion fruit has been exported to 20 countries around the world in the form of fresh, cold and juice products. With an area of over 12,000 hectares of passion fruit, an output of 200,000 tons/year, concentrated in the Northern mountainous region and the Central Highlands, Vietnam is one of the countries that grow the most passion fruit in the world.
The soil has helped passion fruit grown in Vietnam to have world-class quality and when exported to culinary markets such as Switzerland, France, the Netherlands, etc., they are all loved.
Previously, Vietnamese passion fruit was officially exported to the Australian market, along with mango, longan, lychee and dragon fruit.
In mid-2022, Vietnamese passion fruit was also officially exported to the Chinese market, opening up opportunities for production expansion.
A representative of the Plant Protection Department also said that in recent years, our country has continuously promoted measures to improve quality, produce according to the chain, and ensure the traceability of passion fruit, focusing on yellow passion fruit and purple passion fruit varieties. Besides, purchasing enterprises also actively participate in closed value, aiming to ensure the traceability of passion fruit, ensuring export criteria.